No two businesses are the same. There is no â€˜Magic formula, just great advice.
There is a very big difference between having a good product, and having a good business behind the product!
Web-based project management solutions offer those responsible for managing projects the tantalizing prospect of no longer being always on call to move things forward. While this is a position some might find uncomfortable, the re-definition of the role this makes possible is attractive to others.
The biggest problem we encounter and always seek to improve is â€œKnowing What Worksâ€ (and what doesnâ€™t).
In order to get the best â€˜bang for our marketing buckâ€™ weâ€™d invested heavily in developing systems to measure metrics and conversion rates etc. Without a way to measure results, youâ€™re just blindly throwing away your marketing dollars. We use affiliate tracking links to manage the results of our campaigns and have built systems to count daily signups and activity.
A few weeks ago, I was attending a black-tie event in Christchurch, New Zealand for the local Business Awards. I had been nominated for the business awards (for ProActive Software), and shortlisted to 8 out of about 50-80 businesses that were nominated from our local area. The evening was great, food was fantastic, the ‘transvestite’ […]