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I just found this great link talking about the Web2.0 design culture. Great points and it also confirms my thoughts…  that whilst there is a technological side to Web2.0, alot of it is simply design hype too… ;-)

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“In order to get attention to your brand-new 2.0Culture backed website, you need to bring up some decent “up-to-date” design with it. No, I am not talking about CSS instead of tables or suchlike. I am talking about simplicity combined with big fonts, shiny shaders and very, very strange brand names. Despite the fact that you need to do your homework learning about tags, clouds and plenty more of these catchy words – you can still be a great “new wave” designer – without being a pro 2.0Culture technology geek. Read the rest of the article: 
http://mittermayr.wordpress.com/2006/02/03/20-culture/
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About the author:
Julian Stone, CEO – Project, Task & Time Management specialist for: ProActiveSoftware.com, ProWorkflow.com & Julian101.com

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About The Author:
Julian Stone begin_of_the_skype_highlighting     end_of_the_skype_highlighting is the CEO of ProActive Software, developers and creators of the leading web based project management software http://www.proworkflow.com.