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ProActive software is a company driven by metrics. We measure and test EVERYTHING. We like to know what works, what doesn’t and what will drive the company forward. In regards to marketing, one of the most commonly used tools by software co’s is Google Adwords. We did an experiment lately to see how ours were performing.

Continue reading about The Unseen Pitfalls of Google Adwords Marketing

With people generating many new phrases and terms in modern technology, it has become hard to keep up with what they all mean. One of the most commonly used terms on the world wide web (www) today is the phrase “Web2.0”.

Continue reading about Web2.0?… more like Web16.0!