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I blogged a week or two ago about an article talking about the size of the SaaS market in New Zealand. My blog was questioning the research as it didn’t sound accurate to my knowledge. By the way, a SWAG is a “Silly Wild Ass Guess”. The research company replied with their comments about their research.

Here’s the original post to read:

SWAGS – Interesting, but can you trust the research?
Click here for the article!

And here’s the comment emailed through from the research company:

Thanks for the comments and the feedback it is appreciated. Congratulations on the success of your company to date.
To clarify the forecast, we are looking at the demand in the market within New Zealand. This only include vendors selling solutions within NZ. If you have international revenue to Australia, the US, or any other market, in this instance we do not count it.
I take heart that at least we are in your opinion being conservative, having been around the analyst market for many years, including during the ASP mega hype days, I believe a more conservative view on market potential is appreciated more firmly than an over the top one. Like a few people I am still waiting for the XSP market to hit US$1 Trillion by 2004 or so which was forecast in about 2000.
To highlight the methodology, there was a combination of both end user perspectives and discussions with vendors. The SaaS market is very fragmented as you know, so we cannot always get to every vendor.
Finally on the NZ market, it is a very innovative and clever market, and by proportion puts Australia to shame in many ways. As a 50-50 Australian/Kiwi, I guess I can take the best of both markets.
Regards and Thanks
Phil Hassey
VP Services/Country Manager ANZ
Springboard Research

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Julian Stone begin_of_the_skype_highlighting     end_of_the_skype_highlighting is the CEO of ProActive Software, developers and creators of the leading web based project management software