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We’ve been curious to try some print advertising for www.proworkflow.com – our web based project management software, just to see the effect from a marketing perspective. We recently purchased a full page ad in July 2008’s Startup Mag – A spin off from the guys at www.start-up.co.nz/. Make sure you check out their website – they’re doing a great job promoting local businesses.

I’ve copied the full-page graphic of the ad and placed it below, I’ve also noted the increase in account stats from the time we got the data for the magazine ad to now. It’s kind of an odd thing to put ever changing stats in a print ad – but we thought it was an interesting piece of content to ad to lend further product credibility.

Project Management Software 

Managed Through ProWorkflow

  # of Projects # of Tasks Time Tracked
Print Ad 220,422 885,100 2,678,632 hrs
Current 268,692 1,058,012 3,075,544 hrs
Difference 48,270 172,912 396,912 hrs

Note: Current numbers as at 23rd July 2008

 

Interesting to see the gain? It’s great validation for the team that people are definitely using the ProWorkflow tool for their project management. Oh well! Back to work, just thought this worth sharing…

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About the author:
Julian Stone, CEO – Project Management Software visionary for: ProActiveSoftware.com, ProWorkflow.com & Julian101.com
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About The Author:
Julian Stone begin_of_the_skype_highlighting     end_of_the_skype_highlighting is the CEO of ProActive Software, developers and creators of the leading web based project management software http://www.proworkflow.com.