I came across this website today www.735pm.com through Diversity.net.nz today and couldn’t believe what I was seeing – I thought that as an industry, these types of abysmal web business attempts were a thing of the past. Not just the bad design, but the fundamental concept as a whole and the dollars behind it all. If you think I’m just being negative, then read the comments on Ben’s post and you’ll see this is a general consensus.
Here’s the article on the New Zealand Herald if you want to read the PR guff… There are plenty of hard working genuine businesses out there needing a push – shame on NZ Herald for printing this…
I found an old email the other day with some thoughts on bootstrapping I’d written to a mate. I thought it was interesting reading over what I’d written, so decided to repost the thoughts here… Here goes!
Regarding bootstrapping, It’s a hard balance. We put lots of time into systems and development, but sales suffer… or we focus on sales and then development suffers… Bootstrapping is fun to a point, then if the intention is to bootstrap through to profitability, the issue is 100% correct allocation of resources between development, sales, systems and marketing.
We don’t have a lot of wasted resource, only a tight team, no flash offices and a few contractors but we do A LOT with what we have. We have a good number of dedicated servers in California and one in NZ, are in profit and have no debt. So the years of hard work are paying off. Not an industry legend yet, but we’ll get there.
The other day, I was thinking about heading to Church on the weekend, and knew there would be lots of people to catch up with. One of my pet dislikes is having to re-ramble a canned pre-amble… ie: saying “How are you… I’ve been up to ???” over and over to different people, friends or new.
We keep a personal family blog which has a good summary of all the cool activities the family gets up to… There’s many hundreds of photos online… And a picture is worth a thousand words, so I thought “How can I give people quick access to the blog, so they can see what we’re up to and what we’re about”.
We’ve noticed lately that our SEO efforts are starting pay off. We’re just starting to pickup some pretty good positions in Google, ranking well for many good keyphrases. Here’s a few…
After a busy year of development, we’ve decided it’s time to sit down and do some annual code ‘house cleaning’. ProWorkflow has been well established for a few years now and over that time we’ve continually developed the application thanks to great customer feedback.
However, times and technology have changed – we develop all code to a high current standard, however, some older code in the application is being rewritten or optimized to perform better or to take advantage of new technologies. Read More…