Every now and then a comment you say or hear just hits you… I was tweeting away on Twitter and said the following comment:
“Small” is the new “Big” in the global economy. Big is slow, small is fast!
Now I realize that this is a hugely gross generalization etc, but there was some depth to it. Many of the people I talk to in the software realm (many are CEO’s of small/med co’s) are massively feeling the pinch. Sales are down, traffic, expenses up etc. But there’s one thing that stands out. Few of them seem to realize that they have a competitive advantage in being small.
They are able to rapidly change product development, marketing approaches, simplify and automate admin and processes etc.
They’re not so big that reviewing expenses is a a chore, ie: Now’s a good time to review hosting providers, communications providers as they’re not ‘pinned down’ by the administrative and bureaucratic weight of 100,000+ customers.
This is a fantastic time to tweak product or brand focus, trim expenses or change strategic direction. The big players in the market can’t make such changes easily due to the huge bureaucracy, process and resource headaches that follow.
The small can move faster and position themselves better in the market, and the market is definitely changing. Those who don’t adapt will be affected. Small and fast is good!
ProActive Software’s CEO, Julian Stone designed the www.proworkflow.com solution about 5-6 years ago with help from Co-founder Alan Barlow (his surf blog). I (Julian) tend to keep a fairly low profile commercially although can be occasionally found being social on Twitter, LinkedIn, FaceBook the ProWorkflow blog and of course my personal blog Julian101.
Here’s a few random facts you’d never have known about me.
