There was a great article recently on ReadWriteWeb about hacking the iPhone App Store ranking algorithm. Here’s the original article.
They seem to have a really good handle on what’s going on and I guess it’s really easy to pull statistics and trends from hundreds and thousands of downloads but what I’d really like to know is how to market an iPhone app that is non-viral. ie: Project management apps like our ProWorkflow iPhone app.
We’re doing ok and there have been thousands of downloads, but I want to find out more about marketing lower traffic but more commercial applications through the App Store. Let me know your thoughts and I’ll compile a blog post abut it.
In the meantime here’s the SlideShare presentation from ReadWriteWeb. It’s a good read and great analysis.
About The Author:
Julian Stone begin_of_the_skype_highlighting end_of_the_skype_highlighting is the CEO of ProActive Software, developers and creators of the leading web based project management software http://www.proworkflow.com.