Come on Wellington, don’t do it…

For those of you following the debate about the ‘Wellywood’ sign in Wellington, here’s our take. It’s ridiculous. I understand where they’re coming from (as a marketer myself) but also believe that we should be the ‘Head’ not the ‘Tail’. We have enough world leading creative talent in Wellington (and NZ) that we should be able to establish our own brand and let others follow us.

The Wellywood sign is a lame cop-out. Be confident in who you are and build your own brand, not someone else’s. The world is already aware of the kiwi film and creative talent. We don’t need to cheapen our image by putting up a ‘Wellywood’ sign. It’s a daft idea – move on…

.

.
.

More Info…

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10727440

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10727527

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10727618

Tags: ProWorkflow, Wellywood