Vertical or Generic? This article discusses my thoughts on the issue. Feel welcome to comment and share your views.
Continue reading about SaaS – Vertical vs Generic Business Applications
For all software companies there’s only one equation that matters – Find out what it is in this post.
Spotted this great SaaS article on Computerworld i thought was worth a mention. It reinforces my view that the SaaS (Software As A Service) market in New Zealand is on a path to maturity with high projected growth over the coming years.
ProActive Software Ltd, the flagship company for project management software ProWorkflow.com, has been using various forms of online marketing for the past five years and has recently changed their approach to online marketing, rejecting traditional static marketing, to organic marketing with solid results.
Continue reading about Organic marketing ‘a better choice for business’
Find out about the unseen downside to Adwords. The rising bid price and lowering conversion rate. It’s slowly changing for the worse and if you didn’t measure it, you wouldn’t know.
