Whilst doing some Web 2.0 marketing research, I came across the following slideshow. I wanted to share it as I agree with virtually all of the points raised and they back up another article we’ll be releasing this week… This was presented at the InnoTech eMarketing Summit at the Austin Convention Center.
ProActive software is a company driven by metrics. We measure and test EVERYTHING. We like to know what works, what doesn’t and what will drive the company forward. In regards to marketing, one of the most commonly used tools by software co’s is Google Adwords. We did an experiment lately to see how ours were performing.
Continue reading about The Unseen Pitfalls of Google Adwords Marketing
Our core product ProWorkflow (www.proworkflow.com) hit a milestone recently with over 1,000,000 hrs tracked through the solution. This was time tracked on 100,000 projects, for about 300,000 tasks. Based on average studio hourly rates, this equates to $100,000,000 as an approximation of the value of work managed using the ProWorkflow solution.
Continue reading about Does it take $100,000,000 to establish a mature solution?
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As per the previous post, here’s a quick profitability calculator:
http://cgi.money.cnn.com/tools/companyprofit/index.html
