Product based businesses and service based businesses have fundamentally different structures, needs, resource needs, cashflow structures, marketing, sales models etc. This is why it is difficult to use your ‘Service’ based business resources to create a ‘Product’ based business.
No two businesses are the same. There is no ‘Magic formula, just great advice.
There is a very big difference between having a good product, and having a good business behind the product!
The biggest problem we encounter and always seek to improve is “Knowing What Works†(and what doesn’t).
In order to get the best ‘bang for our marketing buck’ we’d invested heavily in developing systems to measure metrics and conversion rates etc. Without a way to measure results, you’re just blindly throwing away your marketing dollars. We use affiliate tracking links to manage the results of our campaigns and have built systems to count daily signups and activity.
Continue reading about What is the biggest problem you have with managing marketing?
With the burgeoning global economy and communication barriers coming down all over the globe, we seem set to have the world economy unified and country dollar rates average out even more.
For example, India discovered that due to it’s cheap dollar and massive labourforce, it could offer competitive outsourcing services. The world starting outsourcing it’s core [...]
Continue reading about Need to expand the Workforce? Here’s a tip for cheap labour!
Are you finding that you don’t have enough time in the day to get your work done? Here are some ideas to help you ‘create time’ in the midst of the busyness.
Continue reading about Not Enough Time to get Stuff Done? Try Creating It!
