Find out about the unseen downside to Adwords. The rising bid price and lowering conversion rate. It’s slowly changing for the worse and if you didn’t measure it, you wouldn’t know.
Whilst doing some Web 2.0 marketing research, I came across the following slideshow. I wanted to share it as I agree with virtually all of the points raised and they back up another article we’ll be releasing this week… This was presented at the InnoTech eMarketing Summit at the Austin Convention Center.
ProActive software is a company driven by metrics. We measure and test EVERYTHING. We like to know what works, what doesn’t and what will drive the company forward. In regards to marketing, one of the most commonly used tools by software co’s is Google Adwords. We did an experiment lately to see how ours were performing.
Continue reading about The Unseen Pitfalls of Google Adwords Marketing
With people generating many new phrases and terms in modern technology, it has become hard to keep up with what they all mean. One of the most commonly used terms on the world wide web (www) today is the phrase “Web2.0″.
Here’s a list of all the Web2.0 solutions we could find. Check them out as there are some awesome solutions here.
