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There was a great article recently on ReadWriteWeb about hacking the iPhone App Store ranking algorithm. Here’s the original article. Article: ”Hacking the iPhone App Store’s Ranking Algorithm” They seem to have a really good handle on what’s going on and I guess it’s really easy to pull statistics and trends from hundreds and thousands […]

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Just for a laugh and in the interest of iPhone experimentation, I built a small iPhone app of the Julian101 blog and twitter feeds! I do realise that not everyone hangs on everything I have to say, but for those out these who leap out of bed in the morning just to hear my thoughts […]

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We’re regularly asked about reseller and affiliate programs by happy customers or tech companies so we’re please to offer an affiliate program for referrals to sale.
Refer people and companies to the ProWorkflow solution and when they sign up as an ongoing customer, we’ll thank you with an affiliate payment! Easy!

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As an old playwright once said…

To Sell, or not to Sell: that is the question:
Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous, less fortunate entrepreneurs, Or to take arms against that sea of tall poppies, and by opposing their methods make thy sales? To chase the sale: to automate thou sales methods; Yes; and by sales automation we end the heart-ache and the thousand natural shocks, that can arise from older traditional methods.

Selling software online always works the best when you don’t have to sell. Rather all you do is ‘Fill a need’ or ‘Solve a problem’. It should be transactional (automated where possible), not emotional. Transactional selling scales, emotional selling doesn’t.

If you have to ‘convince’ a company to buy your software, chances are you’re doing something wrong. The reason I say this is that the brand, messaging, product, website, documentation and value message should already have done the ‘selling’ to the customer. You should only need to ‘close the sale’ or make a ‘transaction’ depending on your model.

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It’s fairly easy. Talk, Blog, Syndicate, SEO, Tweet, and build a Solid Product. Then look after users and they’ll become evangelists.

Continue reading about Worlds shortest blog post – "How do you build a world class software product, compete with large players and grow an excellent, loyal user base on a near $0 advertising budget?"