Online businesses are coming to the realization that in an organic environment like the Internet, organic marketing is required; paying for traditional or static marketing only gets you so far before it becomes ineffective. The consumer now controls your marketing.
Whilst doing some Web 2.0 marketing research, I came across the following slideshow. I wanted to share it as I agree with virtually all of the points raised and they back up another article we’ll be releasing this week… This was presented at the InnoTech eMarketing Summit at the Austin Convention Center.
Continue reading about 10 Truths about Marketing in a Web 2.0 World
Find out about the unseen downside to Adwords. The rising bid price and lowering conversion rate. It’s slowly changing for the worse and if you didn’t measure it, you wouldn’t know.
ProActive software is a company driven by metrics. We measure and test EVERYTHING. We like to know what works, what doesn’t and what will drive the company forward. In regards to marketing, one of the most commonly used tools by software co’s is Google Adwords. We did an experiment lately to see how ours were performing.
Continue reading about The Unseen Pitfalls of Google Adwords Marketing
I was put onto this great new website called infonews.co.nz the other day. InfoNews is a citizen journalism website for local news in New Zealand that allows any member of the community to publish news, photos and event details while also providing a forum for opinions, messages and interaction.
Continue reading about InfoNews.co.nz – Another great internet idea from NZ!
