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We operate an SAAS model business with highly automated sales funnel systems that take people from ‘interested companies’ through to ‘Trial account users’ through to ‘hot leads’, then manages autoresponders through the sales cycle.
Continue reading about More Marketing vs. More Feet on the Street
The biggest problem we encounter and always seek to improve is “Knowing What Works†(and what doesn’t).
In order to get the best ‘bang for our marketing buck’ we’d invested heavily in developing systems to measure metrics and conversion rates etc. Without a way to measure results, you’re just blindly throwing away your marketing dollars. We use affiliate tracking links to manage the results of our campaigns and have built systems to count daily signups and activity.
Continue reading about What is the biggest problem you have with managing marketing?
Reactive vs Proactive Selling/Marketing/Lead generation advice
Continue reading about Reactive vs Proactive Selling/Marketing/Lead generation
