Return to the homepage - Julian101 - A CEO's Ramblings on business, startups, entrepreneurship and life | | |

Recently we had a company voice their objections to the pricing structure of ProWorkflow. Although we have many companies quite happy with the pricing, occasionally someone objects. It’s not the objection to price that is the issue here. It was more that customers often have a lack of education about the basis for the pricing – they simply think it’s a number, and don’t understand the justification.

Continue reading about A conversation with a price sensitive customer. A problem all SaaS software companies face from time to time.

Every software or SaaS company has a certain level of customer churn. This can be for many reasons, ie: cost, features, service. Normally it’s simply because the solution isn’t a good ‘fit’ for the customer needs. This is normal and not a negative. It’s better to have fewer, loyal, long term customers than large numbers of ‘high churn’ customers if you want to build a sustainable business. Here at ProWorkflow, our churn is fairly low, and many remain as long term customers. I’ve seen quite a few companies move between businesses and employment and recommend ProWorkflow as they go. I can think of many instances where customers have used ProWorkflow at 3 or more businesses or places of employment. Read more…

Continue reading about What an encouraging, polite cancellation! Thanks! I guess? :-|

This wasn’t intentional, but we’re allowed a small marketing win occasionally. Our huge project management software ad was shown alongside the PR piece for another NZ based job management software provider. So they’ll get some traffic, and so will we ;-)

Continue reading about The Economic Downturn means ALL businesses should be seeking software to identify problems and create profit.

Grab a ProWorkflow Coaster today!

Continue reading about Grab a slice of history! Famous ProWorkflow Coasters!

Check out the awesome new features added in the newly released version 6.0 of ProWorkflow!

Continue reading about New V6 Features & Changes!