We are a New Zealand company with a large global user base for our web based project management software ProWorkflow.com. All our SaaS servers are located at the LayeredTech/Fastservers data center in Chicago. They have given us 6-7 years of solid performance with plenty of available staff for onsite 24/7 support at all times. I […]
Just for a laugh and in the interest of iPhone experimentation, I built a small iPhone app of the Julian101 blog and twitter feeds! I do realise that not everyone hangs on everything I have to say, but for those out these who leap out of bed in the morning just to hear my thoughts […]
The ProWorkflow solution – www.proworkflow.com is a web based project management solution developed in New Zealand by a tight virtual team. Our servers are in California, the CTO (Founder) in New Plymouth, CEO (Founder) in Rural Christchurch with some staff, and a top developer in Fiji! We’re a tight team and we have focused on process automation so our costs grow slower than sales – what we call a low inertia business.
From day one, we set out to build a global business founded on our low inertia business model. We’ve never just been NZ focussed, it is as easy to reach Los Angeles, London or Levin so why not?
We’ve worked hard to setup automation for trials, sales, support, billing, licensing, client account maintenance and support; leaving our staff free to really talk to customers. The model has run in profit from day one and the organic growth has allowed us to invest revenue back into the business to support top class infrastructure to support our SaaS application.
“Code customers only make up 8% of our customer base (today), it show’s you the move from code to SaaS, 100% of our customers used to be code” – this was a quote I noticed on a staff members Twitter account.
He’s right though. We operate a leading project management software company – www.proworkflow.com. We’ve been around since 2002 and have seen a few things over that time. The most obvious is the natural shift from a ‘Code Selling’ model to a ‘Subscription/SaaS’. I say a ‘NATURAL’ shift because over the past 4 years we’ve been marketing a single solution with both code download and subscription option.
When we began, we only offered the code download option, and listed in many code libraries. 2 years later, we started the subscription offering (SaaS/Software as a Service). At no point did we ever really push the deployment option as a marketing angle. Simply put, our approach has always been that we have a solution, and customers can either download locally or host with us on subscription. It’s their choice – not us pushing.
Why is it that doomsayers popup every now and then with a completely negative message and somehow manage to get major press. Harry Debes, CEO of Law Software has publicly declared that the sky will fall on SaaS (Software as a Service) companies in 2 years. Personally I think it is either a naive, arrogant or plain stupid statement to say “The SaaS market will ‘collapse’ in two years”.