Recently we had a company voice their objections to the pricing structure of ProWorkflow. Although we have many companies quite happy with the pricing, occasionally someone objects. It’s not the objection to price that is the issue here. It was more that customers often have a lack of education about the basis for the pricing – they simply think it’s a number, and don’t understand the justification.
Every software or SaaS company has a certain level of customer churn. This can be for many reasons, ie: cost, features, service. Normally it’s simply because the solution isn’t a good ‘fit’ for the customer needs. This is normal and not a negative. It’s better to have fewer, loyal, long term customers than large numbers of ‘high churn’ customers if you want to build a sustainable business. Here at ProWorkflow, our churn is fairly low, and many remain as long term customers. I’ve seen quite a few companies move between businesses and employment and recommend ProWorkflow as they go. I can think of many instances where customers have used ProWorkflow at 3 or more businesses or places of employment. Read more…
Continue reading about What an encouraging, polite cancellation! Thanks! I guess? :-|
I’ve been talking to someone today about what the software industry and SaaS game is like to work in. Just saying it’s “fast-paced” or “ever changing” didn’t quite cut it. Those of us in the industry will appreciate my description as they’ll be aware of the ever deepening layers of complexity when you consider software trends, business models, competition, social networking and all the factors that software co’s are based on – are changing rapidly – and often.
So here goes! My attempt to describe the industry:
Continue reading about The Software Industry – in a Nutshell!
As a designer and ex industry creative, I was really interested to see this post over on Ben Kepes’s blog. “How important is design for SaaS offerings?” Read the post to find out…
Continue reading about How important is design for SaaS offerings? Really important! or perhaps not?
Ben Kepes just posted his thoughts on the XERO end of year results on his Diversity blog. Go have a read as it’s an interesting business venture that many are following with interest.
