This is about http://www.rackspace.com and their focus and determined approach to finding profit in their business model. They are doing great and seem to be on track for some good surplus. It got me thinking though.
How does the CEO of a New Zealand-based creative design agency become a provider of project management software? Ask Julian Stone, director of ProActive Software Ltd. Stone created a project management tool for his Palm Pilot five years ago and shortly thereafter began marketing it internationally. But it’s tough for a small firm to build credibility, cater to would-be customers and find its niche in a universe dominated by much larger stars.
SOFTWARE DEVELOPMENT: Technology has made the world a much smaller place. For Kiwi software company ProWorkflow this not only makes targeting overseas markets easier, it also means the two directors can live at either end of the country.
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We operate an SAAS model business with highly automated sales funnel systems that take people from ‘interested companies’ through to ‘Trial account users’ through to ‘hot leads’, then manages autoresponders through the sales cycle.
Continue reading about More Marketing vs. More Feet on the Street
