Does BaseCamp have long term users? or a million tyrekickers?
Filed Under (Misc Thoughts, Online Marketing, ProWorkflow.com) by Julian Stone on 22-02-2008
Tags: Basecamp, Marketing, Project Management Software, ProWorkflow
Disclaimer: I’m not knocking this company, just interested to know if the numbers are true… Their numbers seem to paint a grim picture of their users as being tyrekickers rather than long term users. Basecamp - please correct me if I’m wrong.
I’m curious. I went to http://www.basecamphq.com today and saw some numbers that got me thinking. Here’s the screenshots.

Does this seem a little odd to anyone? It looks like their average user breaks down like this:
- Has Created 0.7 projects
- Has created 6 To-Do’s
- Has sent 4 messages
- Has uploaded 3 files
- Has tracked 4 hours
I’d like the guys at Basecamp to comment on this post as I’d be interested to know what the average user account looks like? I’m sure they’re doing well and the average user uses the system a lot heavier than that. Basically, the numbers on their website are painting a picture that the average user has used BaseCamp for one day! That can’t be right…
Although not a fair comparison (as we’re at a higher level of functionality), but still interesting, I’ve taken a screenshot of some average user stats from customers of the http://www.proworkflow.com solution - our web based project management software.

This paints a picture of heavy extended use of ProWorkflow over a long period of time (and yes these numbers are provable).
There was no real reason for this post other than to tell people to always consider the numbers marketed on software company websites’ carefully. My suspicion of BaseCamp is that they’re doing better than the numbers portray and they should update these numbers on the website…
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About the author:
Julian Stone, CEO – Project Management Software visionary for: ProActiveSoftware.com, ProWorkflow.com & Julian101.com

