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I’m loving seeing the adoption of social media by our New Zealand Government and in particular, John Key (Prime Minister). Well done John! Looking back, I don’t think this would have worked with Labour, as Helen Clark wasn’t exactly what I’d call an ‘approachable’ lady, but the Nats  have done it well! John Key is […]

Continue reading about Loving our Wired, Social Government

This is an interesting article I came across about how someone uses Twitter. Well worth a read if you’re still trying to find a good use for the tool…
Personally, I’ll be using Twitter for Networking, Feed posting and keeping up with the general ‘culture’ of all things online.

Continue reading about How Should We Use Twitter?

Find out about the unseen downside to Adwords. The rising bid price and lowering conversion rate. It’s slowly changing for the worse and if you didn’t measure it, you wouldn’t know.

Continue reading about Do you need Google Adwords and PPC? After all, the best marketing is free anyway!