Well, finally all our efforts seem to be paying off. Great referrers, blogs, articles, website optimizations and about 100 other things I can’t go into… All these seem to be finally moving us up through the Google ranks and we’re now position 13 for the keyphrase “project management software” as seen from the US. Looking forward to a page 1 debut if we can get past the other strong contenders…
Continue reading about Project Management Software – "Moving on up!"
I found an old email the other day with some thoughts on bootstrapping I’d written to a mate. I thought it was interesting reading over what I’d written, so decided to repost the thoughts here… Here goes!
Regarding bootstrapping, It’s a hard balance. We put lots of time into systems and development, but sales suffer… or we focus on sales and then development suffers… Bootstrapping is fun to a point, then if the intention is to bootstrap through to profitability, the issue is 100% correct allocation of resources between development, sales, systems and marketing.
We don’t have a lot of wasted resource, only a tight team, no flash offices and a few contractors but we do A LOT with what we have. We have a good number of dedicated servers in California and one in NZ, are in profit and have no debt. So the years of hard work are paying off. Not an industry legend yet, but we’ll get there.
Continue reading about Some thoughts on bootstrapping a software company. How we do it!
We’ve been curious to try some print advertising, just to see the effect from a marketing perspective. We recently purchased a full page ad in July 2008’s Startup Mag – A spin off from the guys at http://www.start-up.co.nz/. Make sure you check out their website – they’re doing a great job promoting local businesses.
I’ve copied the full-page graphic of the ad and placed it below, I’ve also noted the increase in account stats from the time we got the data for the magazine ad to now. It’s kind of an odd thing to put ever changing stats in a print ad – but we thought it was an interesting piece of content to ad to lend further product credibility. Check out the pic!
Check out the awesome new features added in the newly released version 6.0 of ProWorkflow!
This is an update to the SWAGS (Silly Wild Ass Guess) post about accuracy of research published online.
