Our development team have been working on an integration module between our ProWorkflow application (www.proworkflow.com) and XERO (www.xero.com). ProWorkflow is web based project management software and XERO is web based accounting software. Both operate under a SaaS (Software As A Service) model. The aim is to transfer invoices from ProWorkflow to XERO and update the invoice status from XERO back into ProWorkflow.
We’ve been curious to try some print advertising, just to see the effect from a marketing perspective. We recently purchased a full page ad in July 2008’s Startup Mag – A spin off from the guys at http://www.start-up.co.nz/. Make sure you check out their website – they’re doing a great job promoting local businesses.
I’ve copied the full-page graphic of the ad and placed it below, I’ve also noted the increase in account stats from the time we got the data for the magazine ad to now. It’s kind of an odd thing to put ever changing stats in a print ad – but we thought it was an interesting piece of content to ad to lend further product credibility. Check out the pic!