Awesome! After about 6 months hard work and testing, the ProWorkflow native iPhone app is now live and available in the iPhone App Store! I’m really proud of our ProWorkflow team and the dev team at Curious Media. Curious Media are PWF customers that developed the app in conjunction with the PWF guys. They […]
I was cruising the ‘tubes’ this evening and came across a great software review written just a little while ago of our ProWorkflow tool. Check out the review! Software Review: “Like all good online project management software, ProWorkflow manages projects and tasks assigned to users. Where ProWorkflow is set apart from its competition is in […]
One of our team, Lara, just sent me a link to a great article written by Joel Spolsky about programmers and shipping product called: . The Duct Tape Programmer http://www.joelonsoftware.com/items/2009/09/23.html . It’s basically saying don’t worry too much about the polish on your code or getting it 100%, just ship it! I talk to other […]
Every now and then a comment you say or hear just hits you… I was tweeting away on Twitter and said the following comment:
“Small” is the new “Big” in the global economy. Big is slow, small is fast!
Now I realize that this is a hugely gross generalization etc, but there was some depth to it. Many of the people I talk to in the software realm (many are CEO’s of small/med co’s) are massively feeling the pinch. Sales are down, traffic, expenses up etc. But there’s one thing that stands out. Few of them seem to realize that they have a competitive advantage in being small.
They are able to rapidly change product development, marketing approaches, simplify and automate admin and processes etc.
They’re not so big that reviewing expenses is a a chore, ie: Now’s a good time to review hosting providers, communications providers as they’re not ‘pinned down’ by the administrative and bureaucratic weight of 100,000+ customers.
This is a fantastic time to tweak product or brand focus, trim expenses or change strategic direction. The big players in the market can’t make such changes easily due to the huge bureaucracy, process and resource headaches that follow.
The small can move faster and position themselves better in the market, and the market is definitely changing. Those who don’t adapt will be affected. Small and fast is good!
As an old playwright once said…
To Sell, or not to Sell: that is the question:
Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous, less fortunate entrepreneurs, Or to take arms against that sea of tall poppies, and by opposing their methods make thy sales? To chase the sale: to automate thou sales methods; Yes; and by sales automation we end the heart-ache and the thousand natural shocks, that can arise from older traditional methods.
Selling software online always works the best when you don’t have to sell. Rather all you do is ‘Fill a need’ or ‘Solve a problem’. It should be transactional (automated where possible), not emotional. Transactional selling scales, emotional selling doesn’t.
If you have to ‘convince’ a company to buy your software, chances are you’re doing something wrong. The reason I say this is that the brand, messaging, product, website, documentation and value message should already have done the ‘selling’ to the customer. You should only need to ‘close the sale’ or make a ‘transaction’ depending on your model.